SS25 - I <3 DON'T @ ME

Bright colors, hand dyes, sexy see throughs, natural cotton gauze and metallics are the six core pillars of our ‘I <3 DON’T @ ME’ collection.

Inspired by NYC and the way it perfected uniqueness, diversity and style, which are common attributes of all international metropolis but no one does it like New York. We wanted to set a sense of ‘tropical getaway goes to the city’, mixing vibrant colors and light textiles with styles that one could also pull off in the city. At the end of the day, summer IS a state of mind, and the collection itself captures the essence of it. As always we have focused on brightness and uniqueness in order to make each piece stand out, all made possible thanks to our brand new hand made dyes, that are made to be mixed and matched with our denim patchworks, see-through and laminated pieces in order to make infinite combinations possible.