MADE IN ITALY, BY CHOICE.

At DON’T @ ME, producing in Italy isn’t a marketing angle — it’s a commitment.
A commitment to our territory, to the people who shape it, and to the heritage that inspires everything we create.

We choose to make 100% of our collections in Italy, from the very first sketch to the final stitch.
Every piece is born in the hands of independent ateliers and skilled artisans, people who carry decades of technique, intuition, and culture in their fingertips.

By keeping our production local, we:

• support small Italian workshops,

• preserve craftsmanship that can’t be replicated elsewhere,

• and ensure the highest level of quality, responsibility, and authenticity.

This is not just where we make our clothes.
It’s who we are.
And who we choose to be.